Top Search Engine Placement and Search Engine Optimization Guarantees
by Lynn Hahn -
October 2007
Don’t be fooled by companies who offer top search engine placement. The
search engine industry is absolutely plagued with fly-by-night companies
who offer things such as "Guaranteed top 10 search engine ranking for $xx.xx"
or “Page one ranking in 7 days – Guaranteed”.
The guarantees from search engine optimization companies are blind
and in most cases arrogant. No company can guarantee something that they
do not have total and entire control over?
Search engine algorithms are ever changing. For example, Google's
algorithm to calculate the search engine placement for pages in the
returned results consists of more than 100 parameters. Every change in
the algorithm can affect the search engine placement of your website.
It would be very easy for anyone to get a top search engine placement
if we knew exactly what those parameters where and how they are weighed,
but only the search engines know and they don’t release this information
to ANYONE. Search engines will offer general guidelines and tips, but
they aren’t going to let you see the inner workings of their algorithms.
It is the responsibility of the search engine companies to provide
relevant results to their users. If they allowed their systems to be
manipulated they would quickly go out of business.
This doesn’t mean that some companies aren’t temporarily able to fool
the search engines, because it has happened in the past. However, search
engine companies are becoming smarter every day and if they catch you
attempting to cheat the system they will likely blacklist your site
altogether.
It is obvious that it's easy to get a high search engine placement or
even a #1 search engine placement for weird keywords or word
combinations that nobody ever searches for. This is ploy used by some of
these companies.
NOBODY CAN GUARANTEE A #1 POSITION FOR
COMPETITIVE
KEYWORDS AND BACK IT UP!
Every search engine will also use 'on-the-page' factors to rank pages
based on their content and design. InvestorPro.com does not “Guarantee”
search engine placement nor do we sell ocean front property in Arizona.
InvestorPro.com does fully optimize each new site giving careful
consideration to the on-the-page factors. Most sites are optimized with
your geographical area in mind. For example, if you are in Baco Raton
Florida and that is the area you focus on then we will take measures to
see that your site is properly optimized to increase the likelihood that
people looking for you in Baco Raton are more likely to find you.
We base our optimization on your answers to a Search Engine
Optimization Questionnaire that you fill out as part of the ordering
process.
This kind of optimization insures that your site is fully indexable
and that we use the right keywords, titles, headers and HTML tags on the
right spots etc.
After we have fully optimized your site we submit it to the major
search engines. You then have to simply give it a little time. Some
search engines will take months to include your site in their results.
Our Gold Plan customers will receive our Internet Marketing Program.
To do really well on search engines and with your web site in general
you should follow the Internet Marketing Program that we send.
The information in Internet Marketing Program is based on our real
experiences of getting our web sites up to #1 and if you follow the
program then you should do well. If you get one of our Internet
Marketing Programs and you put it on the shelve to gather dust then you
really can’t expect to get the most out of your site.
Work the program and you will be successful!
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