Taking your real estate investing business to the next level

  February 2005

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Quote of the month

Life's tough, get a helmet


Understanding Your Escrow Statement

Once a year, you get an escrow statement from the mortgage company for every property that you own. The document shows you how much you paid in taxes that year. Based on how much you paid, you find out how much your new escrow payment is. Trying to understand how they get that number is pretty difficult, and most people just buy that what they’re told is true. But you really should try to understand what the statement says. Mortgage companies traditionally “over escrow.” You take your real estate taxes plus your insurance and you add them up. Then divide by 12. Then, mortgage lenders are able to take an additional 16 percent in overage. So, that total is what they should take from you each month. Also, HUD ­ the Department of Housing and Urban Development ­ has a display on its site that helps explain everything http://www.hud.gov/offices/hsg/sfh/res/respafaq.cfm

Keep in mind, also, that in the mortgage business, mortgage lenders forget to pay your taxes on time. Penalties and interest can accrue because of that. So, banks often debit your escrow account for any extra charges and fees that they forgot to pay. It happens all the time and it’s your money. Your bank owes you that money.


Your Favorite Links

Well it has been a long time coming.  First I asked for your favorite links and only one person sent any and then I gave everyone a hard time for not sending any links and we were bombarded with Favorite Links.  We received so many that I had to hire a temp to come in and sort through them for you.

Click here to be taken straight to the links page.  It has over 300 links so it may be a little slow to load.


Finding Qualified Buyers for Your Properties

Following is a question that I received from a customer last month.  It was a good question that others may have as well.

QUESTION

We seem to be missing one critical aspect of our business. Long Story short is , we are up and running, it seems we have no problem finding good properties with 15k to 20k of profit margin. We have several in contract right now. Where we are experiencing our problem is we are not getting qualified buyers to respond to our ads. When I use the word qualified I mean that we have upper end houses that we need to pull rents of 1K-1.5K per month and the people responding to our ads are people looking to spend $300-$450 a month on rent with no money up front. Just wondering if you have some advise?

MY RESPONSE

I do not have a great deal of experience with selling high end properties on Lease Option because we focus on mid-level homes.  We like to be mid-priced or slightly below mid-price because it is so much easier to find buyers.  A lot more people can afford a mid-priced home.

The number one tool we have for selling homes is not ads, but signs.  Anytime we have had a problem getting phone calls on homes it has been because we did not properly use our signs.  Besides the yard signs we also us as many directional signs as possible.  People who already live or work in the area may not be actively thinking of purchasing, but if they drive by your property everyday and see that it is available on flexible terms it peaks their interest.  Hopefully, in your case, the people who already frequent the area will be more knowledgeable of the prices.

You can help filter your calls by putting the terms in your advertising.  Some idiots will still call, but if you clearly state that the monthly rent is $1,000 per month then you should eliminate those wanting to spend $300.

In regards to down payments, the most I have received in one chunk was $10,000 on a $200,000 house.  It seems like if you get above $10K then you start dealing with people who have their act together and who can qualify for a normal purchase.

Rent to own v.s. Lease Purchase...
Also, on high end homes you should consider changing the verbiage to something like "Lease Option" or "Lease Purchase" instead of using "Rent to Own".  I spent 18 years in the true "Rent to Own" business (appliances, furniture, etc.) and even in that business we tried to get around the term "Rent to Own" because it has a negative cognition to it.  Often people think "Rent to Own" and they think "Rip Off".  I think this is amplified in high end homes and I would never use the term "Rent to Own" on high end homes.


This quote from Colin Powell regarding leadership in the military is just as valid in the business world.

Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help, or concluded you do not care. Either case is a failure of leadership.

Colin Powell


Never take a property off the market without money in hand.

"They offered my asking price and said they could close in two weeks.  I took the property off the market, took down my signs, stopped the newspaper ads and even turned away other buyers.  Now three weeks have passed and I cant even get the potential buyer to return my call".  I have heard similar stories many times. 

There is a simple rule that Tammy and I learned the hard way many years ago.  Never take a property off the market without money in hand!

I don't mean $100 dollars for earnest money.  A hundred bucks will not even cover your aggravation.  Figure out what it is worth for you to take a property off the market and get at least that much earnest money.  If I have a $1,000 monthly payment then I would never accept less than $1,000 as earnest money.  At least, if the deal goes bad, I will cover a mortgage payment.

Get as much earnest money as you possibly can.  Are they serious about buying the property?  If so, they shouldn't mind coming up with some serious earnest money. 

You can also have installment earnest money agreements.  For example, let's say the buyer only wants to give you $500 today and you are giving them ten days to inspect the property.  Negotiate another $500 in earnest money that is due and payable in ten days.

Make your earnest money NON-REFUNDABLE.  In my contracts the earnest money is NON-REFUNDABLE.  If the buyer does not close he/she will not get a refund.  When I sell property "as-is", I tell the buyer to do their inspections "before" signing the contract, because once they sign the contract the earnest money is mine.

It is YOUR property and YOU must remain in control.  Don't be fooled by someone who "appears" that they have it all together.  Just get the money to protect yourself.


Real Estate Humor

  • I have a temporary mortgage. What do you mean temporary? Until they foreclose.

  • Realtor: first you folks tell me what you can afford, then we'll have a good laugh and go on from there.

  • The dream of the older generation was to pay off a mortgage. The dream of today's young families is to get one.

  • If you think no one cares you're alive, miss a couple of house payments.

  • My buyers went through debt consolidation. Now they have only one bill they won't pay.


Copyright © 2005
PCF Investment Group, Inc. All Rights Reserved.


Disclaimer: Any advice given in this newsletter or via this website , email or other communication from PCF Investment Group, Inc. should not be considered legal, accounting or other professional advice. This e-mail and or attachments only provide general educational information. Your individual situation may not fit the generalizations discussed. Only your attorney or CPA can evaluate your individual situation and give you advice.

 
In this Issue
- Understanding Your Escrow Statement
- Your Favorite Links
- Finding Qualified Buyers for Your Properties
- Leadership - Collin Powell
- Never take a property off the market without money in hand.
- Real Estate Humor
   

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